M D M Master Data Marathon, is the first and only Marathon on all things Master Data and on how to advance in your digital journey. A truly global event featuring the most inspiring data stories the world has to tell, moderated by the one and only, Scott Taylor, the Data Whisperer.
One World. Regardless of where you are, this virtual event targets and unites all Countries regardless of the time-zones.
One People. We are ONE. The 2020 pandemic makes it even more clear that we are on the same boat, facing similar challenges, trying to stay human and stay in touch with one another despite the obstacles that physical distancing obliges us to endure. The M D M unites us all.
One Data. Data lovers know that already. Regardless of your company, your locations, your industry, the journey to elevate Data to a strategic asset is what unites us all. Master Data is the foundation of Digital Transformation, and whether your organisation is trying to win customers, improve efficiency or just take it to the next level, this Marathon will give you 24 hours of content, inspiration and practical lessons on how to make that happen.
Are you a data lover? This is THE Marathon you've got to run for.
Master Data Management
The Data Whisperer
Scott has spent over two decades solving master data
challenges for large global enterprises as well as
helping data content owners and innovative tech
brands tell their story. As a firm believer in “putting
your data to work,” he has enlightened countless
business executives to the value of proper data
management by focusing on the strategic rationale and
business alignment rather than technical
implementation and system integration – more of the
WHY than the HOW. In a variety of strategic
marketing, GTM, innovation and consulting roles, Scott
has worked with some of the world’s most iconic
business data brands (including Dun & Bradstreet,
Nielsen, Microsoft and WPP/Kantar).